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Why haven't you bought a copy of GUD?

Really, I know many of you have. This isn't meant that way.

I want to up our marketing savvy. Please help us figure out our weaknesses. We know writing, and we've put together a strong product.

But we don't know marketing. We're definitely trying. We're putting in the effort. But effort sure could use a bit more smarts to it, in my opinion.

Would I have bought a copy of GUD? I don't know. I'm trying to think this through, trying to think through our marketing, our visibility. If it was a close friend's mag, I probably would. Once. See what it was like. If it wasn't a friend's mag, ... maybe I would have gotten a PDF if a close friend said it was the bee's knees. The $10 price point seems high to me, for a magazine--I come from a genre background. Sure, it's quality paper, but given the choice and not being sure of it, and having lots of clutter already, I think I would have gone for the PDF (if someone was recommending it to me). Curiosity. If I happened to have the money in my paypal account. Them's my discretionary funds, and they fill irregularly.

Trying to think through similar purchases I've made, recently (and not so recently) -- I bought a copy of SG6... to support scrawl, and friends. I wouldn't have given it a try if I hadn't been _involved_ in it somehow, probably.

I bought a few issues of Night Train... I think the first one was on Sue's recommendation, and I liked it. Beautiful format, novel-to-me writing. Once I bought the first Night Train... then I knew what it was, knew it was worth it, knew I wanted to keep reading it, keep exposing myself to that "other" sort of writing (yeah, I'm a genre baby).

I bought a PDF copy of ASIM, and that's well put together. I think we're better, but I enjoyed a number of items from the latest. Bought a copy of some other mag I won't mention, PDF, and it looked like a cross section of our slush pile. Holy crap! But both of those buys were inspired by "wanting to know our competition".

I subscribe to F&SF monthly and think we're better than that, too, but of course I would. That's the only magazine I've subscribed to on a long-term basis, because I don't make enough time for reading, and they're cheap. And I can't stand Asimov's or Analog. ;)

Why don't I read Interzone? Anything else? Well, there's no need to. Sometimes I've given a magazine one try and not been impressed. Most often I haven't even given them one try because, well, I have enough to read already. I fill my time.

I buy books occasionally... generally they're impulse buys, and generally they're big names. Umberto Eco. Neil Gaiman. I've borrowed more books than bought, recently. Too much clutter!

But there are plenty of people out there who buy books... who buy magazines... right? Are any of them _here_? What inspires your purchases?

Comments

prgrmr
Feb. 13th, 2007 07:34 pm (UTC)
Who is your taget audience? Where do they hang out--in cyberspace and in real life? And have you been to all of those places with a message that will both get their attention and communicate what you want?

kaolinfire
Feb. 13th, 2007 07:38 pm (UTC)
Target audience... the only readers that seem to hang out online or writers (or perhaps they're the largely just the people I know? writers and wannabe writers?)

Definitely have spread the word "there" a fair amount. I keep thinking there has to be this "vein" of people who buy ebooks that I'm missing, somewhere. But I can't think of anywhere outside of fictionwise, which doesn't seem to sell advertising, and which we don't have an "in" for, yet. Maybe I should try that angle more... pester them.

Haven't done the "real life" thing enough. Need to ramp that up.

Thanks! :)
prgrmr
Feb. 13th, 2007 08:03 pm (UTC)
I keep thinking there has to be this "vein" of people who buy ebooks

I suspect that people who buy ebooks buy them for the same reason as people who buy paper books and magazines: for the content. You need to sell the content more. I've looked at your website and couldn't really tell what type of stories your selling. So to rephrase my question, look at what sort of content you carry, figure out who reads that stuff and go share with them.
kaolinfire
Feb. 13th, 2007 08:04 pm (UTC)
Website content revamp is percolating up the list of priorities. Design revamp to help sell the message of the content.

Thank you again! =)

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